Logo Blog 2

 

 Creating logo on Figma Part 2

If you have a font there, and you want to edit to do some change, you just right click, outline stroke, click here, now it became a vector. So if you want to edit, it's pretty easy too. So that's the positive point. and another... oh, it saves to SVG and PDF so this here is also very easy, if you want to make a presentation save in PDF, and SVG is for anyone else to get to edit your vector file. So I even put these logos here that, for example, if you were going to make logos on this style here you would have no problem. They are, let's say, a little more flat like that, traditional even, let's call it like that, right? It doesn't have many effects, so you could easily make a logo in this style with Figma. Th negative points I saw... I even put some logos that we would probably have a little bit of trouble to make using Figma. Figma doesn't have warp, which is the one we use to distort some element, font, or some element. So, for example, the Netflix one has a slight warp here, a little angle, a little radius actually. In figma there is no such tool, probably not, I don't know. But there may be a plugin that does this. I know that there's a plugin to make those isometric, but I don't know if it has a warp one.

The text follows the shape, that's what I was going to comment now. I'll talk about Illustrator, which is the tool I use... In Illustrator if you put a text here you can click on the text, it can fill both the shape, as I can make it follow the shape. You can do the same as in Starbucks logo here, where it follows the shape. So this is quite useful and here on Figma you can't do that. Stroke. The stroke that I tested is like this... the stroke in Figma... it works, great. You can put a radius here of, I don't know, 30. I'll change the color, right? It's too bright. It works, okay, you can put it in, out, but it doesn't have lots of options here. It only has this dotted and that is it. One thing that I miss which I'm saying also based on Illustrator, is that you can make those bridges that changes the thickness of it according to the angle, right? You can make a brush, for example, make a brush as if it were like this... where it kind of simulates those typographies from the past, right? In which you wrote with an angle and it did the typography... like this one from Coca Cola. This one from Coca Cola is like that. Imagine that there was a... that this was a brush, then there on the C, there's a part where it's more thick, and when it comes here, it ends automatically getting thinner. That is cool, in Illustrator you can make this edit. Here at Figma there is no such thing. Editable brush, that's what I just finished talking, you can edit a brush, add a angle, the proportion you want, and you can, from that, make a pretty cool stroke. And pantone, pantone is a thing you might miss.

For example, in Coreo and Illustrator I know you have the pantone library, where you can pick a color and leave its reference there. Never use, it's a tip I give you, write it down, never use the suggestion they give there as color reference, always have a palette from the pantone, because you might get scared, mainly shades that draw from green and yellowish tones to orange, the chance of you choosing a color and it being different, it's too big. So never use the reference from there, it's more to help or, for example, if you see the palette here, okay, this one is 35c, so I go there, type in Illustrator, 35c, the red one. Because I want the pantone. I could do that, but at Figma there's no such thing. The suggestion I can give you, if you have the palette... I'll put the Flamb example here. I want each one to have a different color. What I could do is written it down. "Black will be pantone whatever and here there will be a cyan", something like that. And write something like that, then this color here is pantone whatever, this would work too. It's not a big problem, but just so you keep that in mind. This blog didn't mean to give you the answer, but ask you questions so you would answer, because each one has different needs.

What I can try to help you find the answer if it's worth using Figma to do visual identity or not is, one of them is which is your branding style, which you do, if you do more in style like that probably Figma will suit you, but if your style of visual identity is more like this one here, a little more dynamic, with effects, with 3D, maybe Figma doesn't support your needs. Another thing you can evaluate is, if everything I said here in the negative, if you've never used, or never felt a lack of it, that's a good sign that Figma can help you, and another thing you can also do to determine whether Figma is good for you or not, see what you think ofthese negative points here, if you thought of it, like... "Man, the warp for me, I use it a lot", take a look, go to the Figma plugins and see if is has these solutions here. It probably has, so it solves your problem.