Adobe XD Design Blog 4


 UI Design Tutorial


 Hey everyone! Welcome back to the  UI design  blog. Today we'll be  using color and imagery to bring our app designs to life, we'll get to know the basics of color  theory and then we're gonna cover how you can use colors and images in Adobe XD. By the end of this  blog you're going to have an app screen to show off and share with friends and family I'm Elise, an Adobe XD enterprise instructor and I've been working as a UX/UI designer since  2015. I'm also a design speaker and I host tons of free events every week. Before we get started  if you have any questions on color theory please feel free to put it in the comments and we'll get  back to you as soon as possible if you want more content like this from career foundry  subscribe to the channel and hit the bell icon to be notified of new releases we have more ux  ui content coming out every week this video is the final part of career foundry's free ui  short course if you'd like to work along with the lessons in this video series you can sign up for  free in the link in the description below alright let's dive in and get started with color theory color theory is the framework surrounding the use of color in art and design if we look at a  basic color wheel there are three categories of color primary colors red blue and yellow  secondary colors orange purple and green and tertiary colors magenta vermilion violet teal  amber and chartreuse if you remember learning these in grade school well you've already got  the fundamentals for color theory the color wheel charts these colors and their respective  hues tints tones and shades by being able to visualize how a color relates to another color. 

In the color wheel designers can create color palettes that give a interface a  balanced and harmonized aesthetic let's look more closely at these color variants  hue refers to the pure pigment of a color without tint or shade any of the six primary or secondary  colors is a hue shade refers to how much black is added to the color so naturally shade  darkens the color tint is the result of a color that has both black and white added to it color  temperature refers to the warmth or coolness of a color warm colors contain shades of yellow and red  cool colors have a blue green or purple tint and neutral colors include brown gray black and white all right so now let's talk about color systems there's the additive color system rgb which stands  for red green and blue and this is the color model used for screens such as a television or a mobile  device.

RGB is an additive color model in which red green and blue light are added together in various  ways to reproduce an array of colors additive colors start off black and as colors are added  turns lighter and lighter until it becomes white then there's the subtractive color system cmyk  which stands for cyan magenta yellow and black and this is typically used for printing  so you may have noticed these colors in your printer cmyk obtains colors by the subtraction  of light the background starts off white like a piece of paper in your printer and then the more  color that is added it turns darker and darker and darker until it's ultimately black the hex  color system is concerned with digital colors a hex code is a six digit code with letters  and numbers and is basically a short code for rgb in web design.

 Every digital color has a hex code  now let's talk about how you can choose colors for your app and it's not as simple as just picking  out your favorite color gold or blue before you dive into applying a color let's bear in mind a  few considerations the first is color psychology now let's look at some of the most common color  associations orange is energetic and warm red is associated with energy war passion love and lust  yellow invokes positivity warmth playfulness and sunshine pink evokes feelings of innocence and  delicateness also romance blue is perceived as authoritative trustworthy and dependable and is  one of the most commonly used brand colors green symbolizes growth healing wellness  health and money black represents power elegance and authority these color associations are helpful  in deciding how you want your users to feel for example if you're designing the ethical eater app  you might want to use yellow or green to represent vegetables healthy eating for the activist app you  might want to use blue or black that really go along with those themes of activism and sharing  ideas now the next thing is contrast now if your screen has just all these varying shades of the  same color it's probably not going to help the user understand what to pay special attention to  or even how to navigate the app aim for a mild level of contrast and apply more high contrasting  colors for things that need to stand out such as a call to action button also you might want to stick  to some ui conventions now when you're playing around with color it's easy to be carried away  with aesthetics over practicality but if you start to play around too much with crazy colors or have  a little too much edginess involved it's probably going to give a headache to the users some common  ui design conventions include using darker colors for text just to improve the legibility also using  lighter colors for the background and also having some of the more stronger colors as the accent  colors you might also want to stick to some of the classic call to action colors like red or orange .

Sticking to these conventions will reduce the cognitive load for your users and allow them to  navigate your app much more intuitively use the 60-30-10 rule this is a popular interior design  trick that helps to just keep your interfaces much more balanced so sixty percent of your  interface should be one color and it's typically pretty neutral then thirty percent is a secondary complementary color and then 10 percent is the more stronger call to action accent color sticking  to this formula will help the eye comfortably move from one focal point to another so let's look at  airbnb the primary color the 60 is white and then that secondary color is a lighter gray color and  then the 10 percent is that stronger coral color that really pops against those other colors now you know that saying a picture is worth a thousand words  well sometimes multiple ideas can be conveyed in one image also people pay much more attention to  images than words especially for interface design an image can capture the user's attention much  quicker and more effectively sometimes than words so when we choose an image.

We really need  to consider how we want that user to feel now an image can help to showcase a product or showcase  how a user uses a product or it can convey an emotion or represent a brand's personality  you can find free images to use for your interface through sites like adobe stock pexels  pixabay and unsplash all right so now for the practical part let's move into adobe xd all right so let's start with colors i am going to start to add colors to my buttons so i'm going to  begin with my sign up button here and in here if i need to get to a particular layer in this group  you can go into your layers panel which is over here this second button on the bottom left hand  side and i can open up this folder and just get into that particular layer that rectangle layer  from there what i'm going to do is go over to the right hand side my property inspector and  i'm going to select fill and from here i can go ahead and put in some green color like this  or i can apply a hex code so i am going to just go right into here where it says hex and put in  my hex code which is going to be 2 5 8 1 5 b and then i'm going to actually remove the gray  border here so i'm going to remove that now what i want to do is make sure there's more contrast  right so sign up is gray on this green background it's hard to read so i'm going to select the text  and i'm going to go again over into the right hand side into my property inspector and where it says  fill i'm going to select that and go all the way drag this little indicator all the way to white.  

Now the hex code for white is just ffff all right so there is my first button all completed now i'm  gonna go into my secondary button i can go into the layers panel and just select the background  rectangle now the other thing you can do is just double click to get into that particular layer  as well so now i have the rectangle selected and again the right hand side of my property inspector  i can change out the color so now what i want to do since it's a secondary button i don't want it  to compete with the primary call to action so i am going to leave the fill as white and i'm going  to change the border to that green color so again i'm going to just put in the hex code 2 5 8 1 5 8  there and i want it to stand out just a little bit more so right underneath where it says border  there's size one i'm going to try out size two so this gives a little more weight to that border  then from there i don't like the way this gray color looks with the button i want to  keep it all within the same sort of color palette so i'm going to select this text  now again to get into a particular layer um i can just double click to get into just that  text layer now from here i can go into the right hand side into my property inspector. 

I can select the fill and i can get into that green color now here's a little fun trick if  you go all the way over to the right where this little dropper icon is if i select that  this allows me to put to select any color on my screen so i'm going to click onto that green  and it's automatically applying it so now i don't have to actually put in that hex code  if i want to save a color you can also go over here in the bottom left hand corner where there's  a plus button and i can add that and so now it's a saved color so i don't have to keep going back  and putting in that hex code all right so next up is images now the easiest way to work with images  is to apply a container already on the screen with a shape like where you want that image contained  so i'm going to go into the toolbar uh and the second option here is rectangle i'm gonna select  that and i'm gonna make my shape here basically where i want the image to live so i'm just  gonna literally take the image and drag it into that shape when i do that you're gonna see that  it's enabled you see this like blue highlight on to the rectangle it's like do you want to  drop me here and i'm gonna say yes i do and there is my image all right so what else i  want to do because i want to put that text so this text on top i want to have more of that  contrast between the text and the image so i'm going to put in another layer another rectangle  on top that's just going to darken that image a bit more and make it easier to read the text  so what i'm going to do here is i'm going to make another rectangle so over here  go into rectangle my toolbar or r for shortcut then i'm going to make my little rectangle on top right on top of it and then from there i am going to fill in a color  so over here where it says fill my property inspector i'm going to choose the green but  what i want to do is first go over here into this this color picker here  and change the opacity so i can start to see the image in the background

So now when i drag  it down if i go all the way down it's completely has no color on it now if i go all the way full  there's color so i'm just gonna go like maybe to here where you can start to see a peak  of that color and the other thing i want to do is just darken it a little bit so i'm taking this  um this where it was at that bright color and i'm just dragging it down so it's a darker shade here  and that again is just going to make it much more readable and pleasing to the eye so i'm taking it  to a really dark green now from here there's again there's that border that gray border i just want  to remove that border and actually on the image behind there's a border as well so i'm just going  to remove that gray border as well and place that back in so my text behind is hidden now how  you can bring that text forward is go into your layers panel and i can from there grab my text  layer here and drag it all the way to the top again with the title drag it all the way to  the top here now i can put uh place those where i want them now again what what do you see here  the gray on top of that dark image it's hard to see so i want to have more contrast right.

So i'm  going to change both this title and the body copy to white so it's just much easier to see so i'm  just going to drag this all the way to white now you can see that it's just much easier to read  so now what i'm going to do is i'm going to place in my icon so now what i'm going to  do is i'm going to grab my logo my little leaf logo and i'm going to select or get into this  artboard just by clicking into any layer here and then i'm going to paste from here i'm going  to just place it where i want it and i'm going to change out the color so over here my property  inspector.

I'm going to get rid of the border and then i'm going to choose the white fill here  so there it is and now i'm going to also just take my buttons and drag it down a bit all right there we go the app is finalized the screen is looking good now you guys should have  some other text filled in for yours but it should look fairly fairly similar to this so once you've  added all your finalized copy and you feel really good about it now it's ready to share how you can  share your designs is you can export them as a image so let's do that what i'm going to  do is select the app screen here just select that artboard title so the whole thing is selected and  then i'm going to go over here into file and from there i'm going to to go into export and selected now i can save it as put in whatever title i want or leave it as is and then i can also change the  formatting if i want you should leave it as a png and then export it right so now that you  have a exported png of your screen feel free to share it out maybe tag career foundry and  show your friends and family this first start to your ui career perhaps and what i recommend is to  really personalize it make it more your own have fun with the colors and the imagery and the copy  congratulations you completed the ui design short course you should give yourself a pat on the back  you also completed your first app screen which is super exciting over the last five  days you've successfully created your first interface design in adobe xd.